In 2015, Robert Glazer, the CEO of a global performance marketing agency called Acceleration Partners, started to send out inspirational emails to his team of 40 employees every Friday. He called these emails Friday Inspiration and undoubtedly inspired many. Glazer did not stop with these emails there, and in 2020 over 200,000 people in over 60 countries were reading his messages weekly. Why were so many people invested in his emails? The statements within the emails inspire people to build their own capacity by living a fulfilling life.
Since starting the email messages, Glazer has written over 500 emails and compiled 52 of the best short stories in his book, Friday Forward: Inspiration and Motivation to End Your Week Stronger Than It Started. The book has 52 short stories that every leader can benefit from to become more successful and impactful. The book is split into four parts that can be fruitful for leaders everywhere.
The first section of the book is all about spiritual capacity, which is having a purpose and destination of your life. Glazer explores the importance of finding your purpose and defining what your goal is. These steps can motivate us to do day-to-day tasks and are crucial for leaders to be successful. Readers will find that the second section of the book all about intellectual capacity, which is all about improving how you think and plan to achieve goals. Planning is something leaders have to do often, so it makes sense that we have to improve on this skill often to reach our goals.
In the last sections of the book, readers will learn about working on physical and emotional capacities. Our physical capacity refers to dealing with stress and improving our health. We cannot be influential leaders if we are not healthy. Stress has severe impacts on our ability to perform as a leader, so it is crucial to work on our physical capacity. When Glazer talks about emotional capacity, he talks about improving our responses to challenges and creating deeper relationships. We cannot be leaders by ourselves and need to rely on others to reach our goals. If 2020 taught us anything, it is that we have to be able to adapt to challenges, so working on our emotional capacity can prove to be fruitful.
If you are looking for a book that will inspire you as a leader to add to your reading list, Friday Forward is a great choice. Not only will you feel connected and inspired, but you will also learn how to be a better leader. Get yourself a copy of the book today and learn how to make Friday’s the best day of the week, and not because it’s the start of the weekend.