In today’s world, all consumers are hyper-aware of everything. It is challenging to get ahead by lying, exaggerating, or conning, unlike fifty years ago. People have the ability to look-up and fact-check everything you do. So, one of the best things a leader or CEO can do for their business is to be completely honest and transparent. Peter Kozodoy explains the importance of having brutal honesty in his book, “Honest to Greatness: How Today’s Greatest Leaders Use Brutal Honesty to Achieve Massive Success.” Throughout the book, he uses examples from interviews with Domino’s, Sprint, and Quicken Loans leaders to show how crucial honesty truly is in the business world.
There are many tactics Kozodoy explores in his book that benefit all workplaces, like how to retain the best customers, attract the best talent, have a phenomenal culture, have respect from your team, and unlock personal fulfillment by setting the right goals. When we use honesty in the workplace, everyone knows what to expect from us. It can be complicated to lead an ethically and socially responsible business, but you can achieve that goal by being honest.
When you lead with honesty, you will propel your company forward to reach success. Work culture is so essential for any business, and the culture is set upon the organization’s values and beliefs. If you are an honest leader, you curate a culture for that to continue and empower your team. Having a workplace ran on integrity and being trustworthy has been linked to employee job satisfaction and engagement.
As a leader, you can also attract customers who stay just by being honest. We often hear about the importance of brand or customer loyalty, which is created by being a trustworthy business that people want to return to or repeatedly buy their products. To build that loyalty, be transparent about your process. Only do things that you are willing to share with others. If you try to hide something, people will find out about it, whether it be through Google or social media. If you are transparent, people will respect your organization.
Being an openly honest person and leader takes time. However, as Kozodoy points out, it can have many benefits to your business. So, get yourself a copy of the book and learn more about being a better leader that does not have any room for questioning. Lead yourself to greatness by being honest. If you need further direction on your leadership skills, contact us today.